Herengracht 254


Art Exhibition Projects

Program curated by Marsha Plotnitsky


Making Things Happen ’21/22: Elements
Elsa Tomkowiak: Into Color
23 April – 12 June
Zhu Hong: Of Water
17 June – 5 Sept
Sylvie Bonnot: Outer Space
16 Sept – 21 Nov

André de Jong: Acts of Drawing
Book Presentation at Art Rotterdam
30 June – 4 July
Sponsored by Mondriaan Fonds,
with Museum Belvédère and ICAR, NY

Flag of Compassion

Museum in a Box:
Art & Project Bulletins 1-156, 1968-1989


2020 / 2021

  • André de Jong, Pino Pinelli, André Stempfel, Mary Sue, Elsa Tomkowiak: The Indispensable Experience of Art
  • Dennis Oppenheim, Yoko Ono, Craigie Horsfield, Sylvie Bonnot, Mary Sue: Urban Image-Jitters II (Body)
  • Dennis Oppenheim, Pino Pinelli, Sylvie Bonnot, Mengzhi Zheng: Urban Image-Jitters I (City)

2019 / 2020

2018 / 2019

2017 / 2018

2016 / 2017

2015 / 2016

2014 / 2015

2013 / 2014

Cultural Events

RSVP to visit: info@merchanthouse.nl


Elsa Tomkowiak: Into Color
Previews and Opening
w/ Amsterdam Art [link]
22 – 24 April
Walk-Throughs: The Medium of Painting
By appointment


2020 / 2021

  • Post-Lockdown Opening: Urban Image-Jitters II (Body)
  • Music: Tomoko Mukaiyama streamed live from Van Gogh Museum
  • Post-Lockdown Opening: Urban Image-Jitters I (City)

2019 / 2020

  • TMH Talk: Thinking the Exhibition (Craigie Horsfield) w/ Marsha Plotnitsky
  • Music: Bach and More w/ Machiko Takahashi
  • TMH Talk: Craigie Horsfield on Of the World We Share
  • TMH Talk: Remembering John Coplans II w/ Marsha Plotnitsky
  • TMH Talk: A Body of Work—John Coplans w/ photography critic Steven Humblet
  • Art Fair: Unseen Photo Fair [Artsy]

2018 / 2019

  • Installation: Elsa Tomkowiak at ArtZuid 2019
  • TMH Season Finale: Painting, Performance, and the Senses
  • TMH Talk & Video Collage: Painting & Performance w/ Marsha Plotnitsky
  • Screening & Talk: André de Jong w/ art historian Huub Mous and writer Arjen Mulder
  • TMH Talk: André de Jong w/ writer Arjen Mulder
  • TMH Talk: André de Jong w/ art historian Huub Mous
  • TMH Talk: Reigl & Schneemann w/ Prof. C-M. Lerm-Hayes
  • Music: ICP Orchestra at TMH
  • Music & Talk: Luciano Berio w/ Machiko Takahashi
  • Art Fair: Independent Brussels [Artsy]
  • Art Fair: Unseen City Program
  • TMH Talk: Catalogue Presentation w/ writer Hubert Besacier
  • Screening & Talk: Young Artists Remix w/ Marsha Plotnitsky

2017 / 2018

  • TMH Talk: Time and Architecture w/ philosopher Fons Elders
  • TMH Talk: On Collecting w/ poet Ljoedmila Chodynskaja
  • TMH Talk: Sculpture Now w/ Prof. C-M. Lerm-Hayes
  • Music: Bach & Zhungdra w/ F-M. Uitti
  • Art Fair: TMH at Art Rotterdam [Artsy]
  • TMH Talk: Image and Color w/ Gili Crouwel, The Gallery Club
  • Music & Talk: Performance and Painting w/ flutist Machiko Takahashi
  • Screening: Carolee Schneemann w/ Prof. Marga van Mechelen & artist Sands Murray-Wassink
  • TMH Talk: Catalogue Publication w/ writer Dirk van Weelden
  • Lecture: Antoinette Vonder Mühll & Economics of Art w/ Prof. Olav Velthuis
  • TMH Talk: On Photography w/ art writers Arjen Mulder and Steven Humblet
  • Art Fair: Unseen Photo Fair [Artsy]

2016 / 2017

  • TMH Talk: Millennials on Pinelli w/ Maarten v.d. Graaff and Fiep v. Bodegom
  • Art Fair: TMH joins Tribal Trail
  • Music: Kurtag, Duchamp & Joyce w/ F-M. Uitti and C-M. Lerm-Hayes
  • Reading: Hofstede’s Microsoft Mon Amour
  • Art Fair: Flag of Compassion at Art Rotterdam
  • Music and TMH Talk: F-M. Uitti interprets Judit Reigl
  • TMH Talk: Jarry/Duchamp w/ artist William Anastasi
  • Screening: Carolee Schneemann
  • TMH Talk: Sandberg Institute at TMH
  • TMH Talk: Bart Domburg’s Couperus w/ editors of De Gids
  • Benefit: TMH for De Gids
  • Art Fair: Unseen Gallery Tour
  • TMH Talk: Adrian Dannatt talks to Craigie Horsfield

2015 / 2016

  • Screening: Films by Rini Hurkmans & Hans Scholten
  • Screening: Carolee Schneemann
  • Music: Violinist Max Zorin & pianist Marjes Benoist
  • Benefit: Flag of Compassion
  • Lecture: Wei Ji Ma on neuroscience
  • Performance: Jody Oberfelder‘s Brain Piece
  • Music: Pianist Marjes Benoist
  • Screening: André de Jong’s New York

2014 / 2015

  • Music: Tomoko Mukaiyama plays Philip Glass
  • TMH Talk: 1960s Art
  • Performance: Emma McCormick-Goodhart’s Mouth/Body
  • Performance: Brenda Cullerton’s Jay-Z & Me

2013 / 2014

  • Screening: Carolee Schneemann
  • Screening: Man with a Movie Camera
  • Festival: Jan Frank at Amsterdam Light
  • Benefit: Tomoko Mukaiyama

Mission + Canal House

The Merchant House (TMH) presents contemporary art with sales of art as a funding strategy. Marsha Plotnitsky, TMH’s Founding Artistic Director, curates a project-based program involving extensive research and work with the artists. Each project brings together a thematic exhibition, cultural events, and a dedicated catalogue/artist’s book.

At TMH we feel there is a need for a vibrant venue dedicated to contemporary art, culture, and publications. Our aim is to contribute to artists’ careers, participate in international art discourse, and stimulate an engaging dialogue in the city by inviting people for exhibitions, talks, concerts, and social evenings. Since it opened its doors in a historical canal house in Amsterdam in 2013, TMH has become known as a modern take on the Dutch tradition of a merchant—freely open to the public. TMH is also a publisher of dedicated artists’ books/catalogues.

Herengracht 254: Canal houses of the 1600s and squatter houses of the 1960s are an integral part of Amsterdam. These houses, and life within them, formed the avant-garde of their time and proposed a way of life to emulate.

Spreading to the outdoors Amsterdam-style, TMH’s artworks can be exposed through the high windows to the eyes of the passersby, part of the city’s shop displays and the play of light on the canal—“YouTube” in real. TMH’s stijlkamer boasts an 18th-century ceiling painting by a Dutch master. The beautiful Flora of his hand is there as if to preside (her “embarrassment of riches” notwithstanding) as we endeavor to develop new ideas and programs.

Artistic Director

In curating the art projects in the Amsterdam canal house, Marsha Plotnitsky explores the artistic, spatial, and organizational possibilities of an art merchant construct.

In the 6 years since founding The Merchant House in 2013, she has organized over 20 curated projects consisting of thematic exhibitions, publications, and events. The program builds on her extended art historical and sociological research and experience with ICAR Foundation (New York, from 2001) as well as her twenty-year New York career in business, as a Managing Director at DLJ, New York. At ICAR, she developed an art collection and exhibited Dennis Oppenheim, Vito Acconci, John Coplans, and JCJ Vanderheyden among other artists. Born in the former Soviet Union, Ms. Plotnitsky studied in the US, at the University of Pennsylvania: BA Linguistics, Summa Cum Laude, and MBA, Wharton School, 1980. Before moving to the Netherlands, she has lived and worked in New York.

She values sensitivity to people and places. Her favorite quote from the TMH press is: “… the merchant of dreams” (Amsterdam’s Het Parool).


Marsha Plotnitsky
Founding Artistic Director

Inge-Vera Lipsius
Brina Orozim
TMH Associates

Max Schreier
Communications Strategy

Martin Whitehead
Editorial Advice EN

Dirk van Weelden
Nina Svenson
Editorial Advice NL

Perrin Studio
Graphic Design

Hans Abbing of Abbing 3D Projects
Art Installation


  • Painting & Performance
    Het Parool, Aug ’19 ENNL
  • Matter of Masters
    Het Parool, Dec ’18 NL
  • Marsha Plotnitsky
    Het Financieele Dagblad, Nov ’18 NL
  • Making Things Happen III
    Het Parool, May ’18 EN / NL
  • Amsterdam Art Weekend
    NRC, Nov ’17 NL
  • Pino Pinelli: Disseminations
    Het Parool,
 April ’17 EN / NL
  • Marsha Plotnitsky
    Het Financieele Dagblad, Feb ’16 EN / NL
  • The Merchant House
    De Groene Amsterdammer,
 Dec ’15 EN / NL
  • Art & Project Bulletins
    Het Financieele Dagblad, Oct ’15 EN / NL
  • André de Jong
    Hyperallergic, May ’15 EN
  • André de Jong: Folds and Drawings
    Het Parool,
 Oct ’14 EN / NL
  • Marsha Plotnitsky
    Het Parool, May ’14 EN / NL

Artists' Publications

Our Catalogues/Artists’ Books:
Available on Issuu


  • André de Jong: Acts of Drawing, forthcoming June 2021, sponsored by Mondriaan Fonds


  • Mengzhi Zheng (5.6)
  • Boris Chouvellon (5.5)
  • Mary Sue (5.4)
  • Elsa Tomkowiak (5.3)
  • Zhu Hong (5.2)
  • Sylvie Bonnot (5.1)
  • Pino Pinelli (4.2)
  • Judit Reigl (4.1)
  • Craigie Horsfield (3.3)
  • Pinelli, Visser & De Jong (3.2)
  • Hilarius Hofstede (3.1)
  • Chuck Close (2.3)
  • Carolee Schneemann (2.2)
  • André de Jong (2.1)
  • Jan Schoonhoven & Henk Peeters (1.2)
  • Jan Frank (1.1)