Herengracht 254


Exhibition Projects

Program curated by Marsha Plotnitsky


Photography and More This Fall
Part I: John CoplansA Body of Work
Part II: Sylvie Bonnot & Mengzhi Zheng
20 September – 3 November

Flag of Compassion

Museum in a Box:
Art & Project Bulletins 1-156, 1969-1989


RSVP for events: info@merchanthouse.nl


Unseen Amsterdam 2019
Sylvie Bonnot & Mengzhi Zheng
20-22 September

In Lieu of Finissage
Program TBA
Sunday 3 November, 15:00-17:00


2019 / 2020

TMH Talk & Opening: A Body of Work —John Coplans w/ photography critic Steven Humblet
Art Fair: Unseen Amsterdam [Artsy] and Unseen City Program

2018 / 2019

Installation: Elsa Tomkowiak at ArtZuid 2019
TMH Season Finale: Painting, Performance, and the Senses
TMH Talk & Video Collage: Painting & Performance w/ Marsha Plotnitsky
Screening & Talk: André de Jong w/ art historian Huub Mous and writer Arjen Mulder
TMH Talk: André de Jong w/ writer Arjen Mulder
TMH Talk: André de Jong w/ art historian Huub Mous
TMH Talk: Reigl & Schneemann w/ Prof. C-M. Lerm-Hayes
Music: ICP Orchestra at TMH
Music & Talk: Luciano Berio w/ Machiko Takahashi
Art Fair: Independent Brussels [Artsy]
Art Fair: Unseen City Program
TMH Talk: Catalogue Presentation w/ writer Hubert Besacier
Screening & Talk: Young Artists Remix w/ Marsha Plotnitsky

2017 / 2018

TMH Talk: Time and Architecture w/ philosopher Fons Elders
TMH Talk: On Collecting w/ poet Ljoedmila Chodynskaja
TMH Talk: Sculpture Now w/ Prof. C-M. Lerm-Hayes
Music: Bach & Zhungdra w/ F-M. Uitti
Art Fair: TMH at Art Rotterdam [Artsy]
TMH Talk: Image and Color w/ Gili Crouwel, The Gallery Club
Music & Talk: Performance and Painting w/ flutist Machiko Takahashi
Screening: Carolee Schneemann w/ Prof. Marga van Mechelen & artist Sands Murray-Wassink
TMH Talk: Publishing Catalogues w/ writer Dirk van Weelden
Lecture: Antoinette Vonder Mühll & Economics of Art w/ Prof. Olav Velthuis
TMH Talk: On Photography w/ art writers Arjen Mulder and Steven Humblet
Art Fair: Unseen Photo Fair [Artsy]

2016 / 2017

TMH Talk: Millennials on Pinelli w/ Maarten v.d. Graaff and Fiep v. Bodegom
Art Fair: TMH joins Tribal Trail
Music: Kurtag, Duchamp & Joyce w/ F-M. Uitti and C-M. Lerm-Hayes
Reading: Hofstede’s Microsoft Mon Amour
Art Fair: Flag of Compassion at Art Rotterdam
Music and TMH Talk: F-M. Uitti interprets Judit Reigl
TMH Talk: Jarry/Duchamp w/ artist William Anastasi
Screening: Carolee Schneemann
TMH Talk: Sandberg Institute at TMH
TMH Talk: Bart Domburg’s Couperus w/ editors of De Gids
Benefit: TMH for De Gids
Art Fair: Unseen Gallery Tour
TMH Talk: Adrian Dannatt talks to Craigie Horsfield

2015 / 2016

Screening: Films by Rini Hurkmans & Hans Scholten
Screening: Carolee Schneemann
Music: Violinist Max Zorin & pianist Marjes Benoist
Benefit: Flag of Compassion
Lecture: Wei Ji Ma on neuroscience
Performance: Jody Oberfelder‘s Brain Piece
Music: Pianist Marjes Benoist
Screening: André de Jong’s New York

2014 / 2015

Music: Tomoko Mukaiyama plays Philip Glass
TMH Talk: 1960s Art
Performance: Emma McCormick-Goodhart‘s Mouth/Body
Performance: Brenda Cullerton‘s Jay-Z & Me

2013 / 2014

Screening: Carolee Schneemann
Screening: Man with a Movie Camera
Festival: Jan Frank at Amsterdam Light
Benefit: Tomoko Mukaiyama

Artwork inquiries on Artsy

Our Mission + Canal House

The Merchant House (TMH) presents contemporary art with sales of art as a funding strategy. Marsha Plotnitsky, TMH’s Founding Artistic Director, curates a project-based program involving extensive research and work with the artists. Each project brings together a thematic exhibition, cultural events, and a dedicated catalogue/artist’s book.

At TMH we feel there is a need for a mixed venue dedicated to contemporary art, business, and culture. Our aim is to contribute to artists’ careers, participate in international art discourse, and stimulate a vibrant dialogue in the city by inviting people for exhibitions, talks, concerts, and social evenings. Since it opened its doors in a historical canal house in Amsterdam in 2013, TMH has become known as a modern take on the Dutch tradition of a merchant—freely open to the public.

Herengracht 254: Canal houses of the 1600s and squatter houses of the 1960s are an integral part of Amsterdam. These houses, and life within them, formed the avant-garde of their time and proposed a way of life to emulate.

Spreading to the outdoors Amsterdam-style, TMH’s artworks can be exposed through the high windows to the eyes of the passersby, part of the city’s shop displays and the play of light on the canal—“YouTube” in real. TMH’s stijlkamer boasts an 18th-century ceiling painting by a Dutch master. The beautiful Flora of his hand is there as if to preside (her “embarrassment of riches” notwithstanding) as we endeavor to develop new ideas and programs.

Artistic Director

In curating the exhibition projects in the Amsterdam canal house, Marsha Plotnitsky explores the artistic, organizational, spatial, and financial possibilities of an art merchant construct.

She founded The Merchant House in 2013. The program builds on her extended art historical and sociological research and experience with ICAR Foundation (New York, from 2001) as well as her twenty-year New York career in business, as a Managing Director at DLJ, New York. At ICAR, she developed an art collection and exhibited Dennis Oppenheim, Vito Acconci, John Coplans, and JCJ Vanderheyden among other artists. Born in the former Soviet Union, Ms. Plotnitsky studied in the US, at the University of Pennsylvania: BA Linguistics, Summa Cum Laude, and MBA, Wharton School, 1980. Before moving to the Netherlands, she has lived and worked in New York.

She values sensitivity to people and places. Her favorite quote from the TMH press is: “… the merchant of dreams” (Amsterdam’s Het Parool).


Marsha Plotnitsky
Founding Artistic Director

Inge-Vera Lipsius
Brina Orozim
TMH Associates

Max Schreier
Communications Strategy

Martin Whitehead
Editorial Advice EN

Dirk van Weelden
Editorial Advice NL

Laura Berthier
Graphic Design

Hans Abbing of Abbing 3D Projects
Art Installation


  • Painting & Performance exhibition in Het Parool, August 2019 NL / EN
  • Matter of Masters exhibition in Het Parool, December 2018 NL
  • Interview with Marsha Plotnitsky in Het Financieele Dagblad, November 2018 NL
  • Making Things Happen III exhibition in Het Parool, May 2018 EN / NL
  • Profiled by Amsterdam Art Weekend in 
NRC, Nov 2017 NL
  • Pino Pinelli exhibition in Het Parool,
 April 2017 EN / NL
  • Interview with Marsha Plotnitsky in Het Financieele Dagblad, Feb 2016 EN / NL
  • Profiled in De Groene Amsterdammer,
 Dec 2015 EN / NL
  • Art & Project exhibition in Het Financieele Dagblad, Oct 2015 EN / NL
  • André de Jong highlighted by NY art blog Hyperallergic, May 2015 EN
  • André de Jong exhibition in Het Parool,
 Oct 2014 EN / NL
  • Interview with Marsha Plotnitsky in Het Parool, May 2014 EN / NL

Our Artists' Catalogues

Our Catalogues/Artists’ Books:
Available on Issuu


  • Mengzhi Zheng (5.6)
  • Boris Chouvellon (5.5)
  • Mary Sue (5.4)
  • Elsa Tomkowiak (5.3)
  • Zhu Hong (5.2)
  • Sylvie Bonnot (5.1)
  • Pino Pinelli (4.2)
  • Judit Reigl (4.1)
  • Craigie Horsfield (3.3)
  • Pinelli, Visser & De Jong (3.2)
  • Hilarius Hofstede (3.1)
  • Chuck Close (2.3)
  • Carolee Schneemann (2.2)
  • André de Jong (2.1)
  • Jan Schoonhoven & Henk Peeters (1.2)
  • Jan Frank (1.1)