Herengracht 254


Exhibition Projects

Full exhibition views on Artsy


Matter of Masters: 5 Years of TMH
Dennis Oppenheim, Hilarius Hofstede, Craigie Horsfield, Judit Reigl, Carolee Schneemann

22 November 2018 – 20 January 2019

André de Jong. Revelations
André de Jong
1 February – 21 April 2019

Flag of Compassion


RSVP for events: info@merchanthouse.nl


TMH 5-Year B’day Bash
Friday 14 December, from 19:00
Performance program TBA

Opening  André de Jong. Revelations 
Drawings and photography
Friday 1 February, 19:00-21:00
In the presence of the artist


2018 / 2019

Music: Luciano Berio w/Machiko Takahashi
Art Fair: Independent Brussels (Artsy)

2017 / 2018

Art Fair: Unseen City Program
Talk: Boris Chouvellon & Mengzhi Zheng
Talk: Sylvie Bonnot, Zhu Hong, Elsa Tomkowiak, Mary Sue on Collecting
Talk: Elsa Tomkowiak & Mary Sue
Talk: Sylvie Bonnot & Zhu Hong
Music: Bach & Zhungdra w/F-M. Uitti
Art Fair: TMH at Art Rotterdam (Artsy)
Screening: Carolee Schneemann
Art Fair: TMH at Unseen Photo Fair (Artsy)
Lecture: A. vd Mühll & Economics of Art
Talk: Pino Pinelli & De Stijl

2016 / 2017

Talk: Millennials on Pinelli w/M. vd Graaff
Art Fair: TMH joins Tribal Trail
Music: Kurtag, Duchamp & Joyce w/F-M. Uitti & C-M. Lerm-Hayes
Reading: Hofstede’s Microsoft Mon Amour
Art Fair: Flag of Compassion at Art Rotterdam
Music: F-M. Uitti interprets Judit Reigl
Talk: W. Anastasi’s Jarry/Duchamp
Screening: Carolee Schneemann
Talk: Sandberg Institute at TMH
Talk: Bart Domburg’s Couperus
Benefit: TMH for De Gids
Art Fair: Unseen Gallery Tour
Talk: A. Dannatt talks to Craigie Horsfield

2015 / 2016

Screening: Films by Hurkmans & Scholten
Screening: Carolee Schneemann
Music: Max Zorin & Marjes Benoist
Benefit: Flag of Compassion
Lecture: Wei Ji Ma on neuroscience
Performance: Jody Oberfelder‘s Brain Piece
Music: Marjes Benoist
Screening: André de Jong’s New York

2014 / 2015

Music: Tomoko Mukaiyama plays Philip Glass
Talk: 1960s Art
Performance: Emma Mccormick-Goodhart, Mouth/Body
Performance: Brenda Cullerton, Jay-Z & Me

2013 / 2014

Screening: Carolee Schneemann
Screening: Man with a Movie Camera
Festival: Jan Frank at Amsterdam Light
Benefit: Tomoko Mukaiyama

Artwork inquiries on Artsy

Our Mission + Canal House

The Merchant House (TMH) presents contemporary art with sales of art as a funding strategy. Marsha Plotnitsky, TMH’s Founding Artistic Director, curates a project-based program involving extensive research and work with the artists. Each project brings together a thematic exhibition, cultural events, and a dedicated catalogue/artist’s book.

At TMH we feel there is a need for a mixed venue dedicated to contemporary art, business, and culture. Our aim is to contribute to artists’ careers, participate in international art discourse, and stimulate a vibrant dialogue in the city by inviting people for exhibitions, talks, concerts, and social evenings. Since it opened its doors in a historical canal house in Amsterdam in 2013, TMH has become known as a modern take on the Dutch tradition of a merchant—freely open to the public.

Herengracht 254: Canal houses of the 1600s and squatter houses of the 1960s are an integral part of Amsterdam. These houses, and life within them, formed the avant-garde of their time and proposed a way of life to emulate.

Spreading to the outdoors Amsterdam-style, TMH’s artworks can be exposed through the high windows to the eyes of the passersby, part of the city’s shop displays and the play of light on the canal—“YouTube” in real. TMH’s stijlkamer boasts an 18th-century ceiling painting by a Dutch master. The beautiful Flora of his hand is there as if to preside (her “embarrassment of riches” notwithstanding) as we endeavor to develop new ideas and programs.

Artistic Director

In her practice of directing all facets of the program in the Amsterdam canal house, Marsha Plotnitsky explores the artistic, organizational, spatial, and financial possibilities of an art merchant construct.

She founded The Merchant House in 2013. The space builds on her experience with ICAR Foundation (New York, from 2001) and twenty-year New York career in business, as a Managing Director at DLJ, New York. At ICAR, she developed an art collection and exhibited Dennis Oppenheim, Vito Acconci, John Coplans, and JCJ Vanderheyden among other artists. Born in the former Soviet Union, Ms. Plotnitsky studied in the US, at the University of Pennsylvania: BA Linguistics, Summa Cum Laude, and MBA, Wharton School, 1980. Before moving to the Netherlands, she has lived and worked in New York.

She values sensitivity to people and places. Her favorite quote from the TMH press is: “… the merchant of dreams” (Amsterdam’s Het Parool).


Marsha Plotnitsky
Founding Artistic Director

Inge-Vera Lipsius
Brina Orozim (in training)
TMH Associates

Max Schreier
Communications Strategy

Arabella Coebergh

Martin Whitehead
Editorial Advice EN

Dirk van Weelden
Editorial Advice NL

Mattijs de Wit
Graphic Design

Hans Abbing of Abbing 3D Projects
Art Installation


  • Making Things Happen III exhibition in Het Parool, May 2018 EN / NL
  • Profiled by Amsterdam Art Weekend in 
NRC, Nov 2017 NL
  • Pino Pinelli exhibition in Het Parool,
 April 2017 EN / NL
  • Interview with Marsha Plotnitsky in Het Financieele Dagblad, Feb 2016 EN / NL
  • Profiled in De Groene Amsterdammer,
 Dec 2015 EN / NL
  • Art & Project exhibition in Het Financieele Dagblad, Oct 2015 EN / NL
  • André de Jong highlighted by NY art blog Hyperallergic, May 2015 EN
  • André de Jong exhibition in Het Parool,
 Oct 2015 EN / NL
  • Interview with Marsha Plotnitsky in Het Parool, May 2014 EN / NL

Our Artists' Catalogues

Our Catalogues/Artists’ Books:
Available on Issuu


  • Mengzhi Zheng (5.6)
  • Boris Chouvellon (5.5)
  • Mary Sue (5.4)
  • Elsa Tomkowiak (5.3)
  • Zhu Hong (5.2)
  • Sylvie Bonnot (5.1)
  • Pino Pinelli (4.2)
  • Judit Reigl (4.1)
  • Craigie Horsfield (3.3)
  • Pinelli, Visser & De Jong (3.2)
  • Hilarius Hofstede (3.1)
  • Chuck Close (2.3)
  • Carolee Schneemann (2.2)
  • André de Jong (2.1)
  • Jan Schoonhoven & Henk Peeters (1.2)
  • Jan Frank (1.1)